The Fresh Media Awards 2008 in association with Media Week

Agency Categories

1. Strategic Use of Media
Entries should demonstrate how a campaign or project was strategically or tactically planned and successfully executed to meet the objectives of the client. Include details of results and the thought process behind the campaign.

2. Use of Planning & Research
Entries should demonstrate how a campaign or project was influenced by planning and research. Detail how the initiative affected the execution and success of the campaign as a direct result of planning and research.

3. Targeted Campaign Project
Entries should demonstrate how a campaign or project successfully targeted either a key region, or specific audience sector. Detail the steps taken to achieve the objectives and outline the results.

4. Innovative & Creative Campaign
Entries should demonstrate how a campaign or project used an innovative technique to give it a competitive edge, either working closely with the creative element or finding a unique way of media positioning. Detail the success of the campaign and the thought process behind the initiative.

5. Response Campaign
Entries should demonstrate how a direct response campaign or project exceeded the expectations of the client, following its implementation. Include details of the target audience and the response method utilised.

Media Owner Categories

6. Local Campaign or Initiative
Entries should demonstrate how a local campaign or initiative was orchestrated by a media owner for a local client in an innovative way. Include details of the presentation material used to engage the client and the results of the campaign.

7. Innovative Sales Pitch or Presentation
Entries should demonstrate how an innovative sales presentation to either an agency or client, or both, resulted in securing a campaign that was previously unobtainable. Detail the technique used and the overall success of the initiative.

8. Sales Promotion
Entries should demonstrate how a particular sales promotion employed by a media owner, has had a successful impact on business. Detail examples of the results and specific client’s activity during the promotional period.

9. Media Brand Proposition
Entries should demonstrate how a particular media operation has successfully positioned itself within the market and detail the tactics used to strengthen its brand proposition. Include details of innovative approaches to marketing in support of the brand.

10. Sponsorship Campaign
Entries should demonstrate how a sponsorship initiative has been successfully created and marketed to a client, agency or both. Detail the execution and the results of the sponsorship and any evaluation as a result of the sponsorship.

Media Recognition Categories New This Year!

11. Broadcast Media of the Year (Radio, Television, Cinema)
Entries should demonstrate how a broadcast media owner has developed their business over a 12 month period with focus on four key areas (a) any campaign highlights (b) new business wins (c) any innovative tactics or initiatives employed (c) staff training and development. Include a brief paragraph where relevant about any online activity used in support of the media.

12. Local Print Media of the Year (Regional Newspapers & Press, Regional Magazines, Newsletters)
Entries should demonstrate how a print based media owner has developed their business over a 12 month period with focus on three key areas (a) new business wins and the tactics employed to generate new business (b) staff training and development and finally (c) the steps taken to incorporate or integrate online activity to support the media.

13. National Print Media of the Year (National Newspapers & Magazines)
Entries should demonstrate how a print based media owner has developed their business over a 12 month period with focus on three key areas (a) new business wins and the tactics employed to generate new business (b) staff training and development and finally (c) the steps taken to incorporate or integrate online activity to support the media.

14. Outdoor Media of the Year
Entries should demonstrate how an outdoor media owner has developed their business over a 12 month period with focus on four key areas (a) any campaign highlights (b) new business wins (c) any innovative tactics or initiatives employed (c) staff training and development. Include a brief paragraph where relevant about any online activity used in support of the media.

15. Online Media of the Year
Entries should demonstrate how an outdoor media owner has developed their business over a 12 month period with focus on four key areas (a) any campaign highlights (b) new business wins (c) any innovative tactics or initiatives employed (c) staff training and development. Include a brief paragraph where relevant about activity enabled as a result of being a non traditional media platform.

General Media Categories

16. Media Brand Proposition
Entries should demonstrate how a particular media operation has successfully positioned itself within the market and detail the tactics used to strengthen its brand proposition. Include details of innovative approaches to marketing in support of the brand.

17. Sponsorship Campaign
Entries should demonstrate how a sponsorship initiative has been successfully created and marketed to a client, agency or both. Detail the execution and the results of the sponsorship and any evaluation as a result of the sponsorship.

18. Collaboration Project
Entries should demonstrate how a project between a media owner and buying operation has benefited a particular client with an unusual or innovative initiative. Detail the thinking behind the initial idea, how it was implemented and the resulting success. Joint Entries are invited into this category

19. The Young Media Professional of the Year
(Agency & Media Owners)
There will be two awards made in this category recognising outstanding individuals from both media agencies and media owners, 30 or under who have made a real difference to their employers business. Entries from individuals should detail any significant business practices that they have been responsible for and any achievements during the qualifying period.
Letters of endorsement are also requested in support of entry.

20. The Media Sales Team of the Year
Entries should demonstrate a real passion and understanding for the brand and/ or medium and should include details of personnel, training and structure. Provide as much information as possible in support of your entry including brand growth and key reasons why both the brand, and the people behind it, deserves to win. Where possible, secure endorsements from clients and agencies in support of your entry.

21. The Media Agency of the Year
Entries should demonstrate a real passion and understanding of their business and should include details of personnel, training and structure. Provide as much information as possible in support of your entry including business growth, account gains and key reasons why your agency, and the people behind it deserve to win. Where possible, secure endorsements from clients and media owners in support of your entry.

• A Media Personality of the Year Awards will also be awarded and suggestions for this award which do not invite a written entry or fee, should be emailed to media@freshawards.co.uk and should only be made with the consent of the contender.
• A Grand Prix will also be awarded to the most outstanding entry although this category does not invite entries.
  

For Details on How to Submit Work please see the link from the Home Page