DEADLINE EXTENDED T0 24 JULY 2009

The Fresh Media Digital Awards has completely new categories this year reflecting the continual changes within the industry. The majority of the categories are open to entrants from both the Media sector and Digital sector and will be judged accordingly depending on the content included within the entry. Specific categories will be assessed by experts within either the Media or Digital arenas.

1. Freshest E-Targeting Entries in this category should demonstrate how a viral campaign, targeted application or electronic newsletter has successfully communicated with its target market over a minimum period of three-months with key emphasis on any interaction.
   
   
2. Freshest Digital Out of Home Entries in this category should demonstrate how an OOH platform, either static or mobile, has been effectively used to target consumers, with particular emphasis on creativity and innovation.
   
   
3. Freshest Collaboration Project Entries in this category should demonstrate the success of a project where working together in an innovative and unusual way has benefited a client. Outline the initiative and thinking behind the project and how it was implemented.
   
   
4. Freshest Brand-Building Entries in this category should demonstrate how a brand has benefited from using advertising either independently or as part of an integrated campaign using either traditional or electronic media, with particular focus on creativity.
   
   
5. Freshest Big Idea Entries in this category should demonstrate how an unusual, unique or innovative idea has been successfully applied to a campaign either on or offline, and the method used to sell the idea to the client. Detail the impact and the results achieved.
   
   
6. Freshest Green Project Entries in this category should demonstrate how a “green” campaign has significantly impacted a company or service and the reduction in waste and improvements to the environment as a result.
   
   
7. Freshest Strategic Campaign Entries in this category should demonstrate how a campaign or project was strategically or tactically planned and successfully executed to meet the objectives of the client. Include details of results and the thought process behind the campaign.
   
   
8. Freshest Research or Response Entries in this category should demonstrate how a direct response campaign or research project exceeded the expectations of the client, following its implementation. Include details of the target audience and the response method used either on or offline and how the resulting data was utilised.
   
   
9. Freshest Sponsorship Campaign Entries in this category should demonstrate how a sponsorship initiative has been successfully created and marketed to a client, agency or both. Detail the execution and the results of the sponsorship and any evaluation. Innovative positioning is a focus in this category as is the suitability of the alignment.
   
   
10. Freshest Not for Profit 50% entry revenue in this category will go to NABS Entries in this category should demonstrate work undertaken for a charity, social enterprise or not-for-profit association with specific emphasis on the interaction with its audience. Detail the impact the campaign has had on the organisation for whom the work was commissioned.
    
    
11. Freshest Niche Market Project Entries in this category should demonstrate how a niche market has either been targeted or created and the success of the initiative with emphasis on the unique approach and innovative ideas implemented.
    
    
12. Freshest Social Networking Entries in this category should demonstrate how the use of social networking has been aligned to a campaign or project and the success as a result of the interactive tool, whether a site, blob, or wiki.
    
    
13. Freshest Training & Education Entries in this category should demonstrate how an online facility has used technology and innovation to deliver educational tools, e-learning or training to a specific market. Or how a traditional training tool has been successfully employed internally to deliver beneficial results in sales or revenue.
    
    
14. Freshest Recruitment Entries in this category should demonstrate the success of a recruitment project or initiative using either digital or traditional media. Detail the use of a dedicated site, project or campaign connected with recruitment marketing with particular emphasis on the suitability of candidates attracted.
    
    
15. Freshest Consumer Campaign Entries in this category should demonstrate the success of a campaign which has successfully targeted the consumer market and the methods employed to deliver results. This category will include campaigns that have used either traditional or digital media.
    
    
16. Freshest Trade Campaign Entries in this category should demonstrate the success of a campaign targeting the trade or business to business market and the tools employed to effectively deliver the message.
    
    
17. Freshest Use Of Search Entries in this category should demonstrate services or marketing campaigns that have made the use of search technologies paramount in order to meet their marketing objectives. Advertisers using search marketing as part of their campaign or Media Owners who have exploited the search mechanic to their benefit, alongside organisations who can successfully demonstrate that they have improved the way visitors navigate their web sites as a result are examples of the entries required in this category.
    
    
18. Freshest Public Sector Project Entries in this category should demonstrate effectiveness, accessibility, usability and cost efficiency by, or on behalf of, public sector bodies and organisations, including local and government services. Any platform will qualify for this category and in particular, projects that have used digital channels to bring their services to a wider public sector audience will be rewarded.
    
    
19. Freshest Animation Project Entries in this category should demonstrate how animation has been successfully created or introduced to a digital platform with particular emphasis on originality and creativity. This category can include games or interactive elements of a site or project which has engaged with its audience.
    
    
20. Freshest Self Promotion Entries in this category should demonstrate the success of either a project or campaign, whether as a web design, promotional campaign or initiative used to promote the business. Detail any unusual ideas or tactics and the direct impact or benefits as a result.
    
    
21. Freshest One to Watch in Media Entries in this category should come from an outstanding professional in the Media Industry whose dedication, drive and determination has made a real difference to their clients, employers and bottom line. Awards from both Media Owners and Agencies will be made in this category.
    
    
22. Freshest One to Watch in Digital Entries in this category should come from an outstanding professional in the Digital Industry whose innovative ideas, creativity and determination has made a real difference to their clients, employers and bottom line.
    
    
23. Freshest Media Brand Entries in this category should demonstrate a real passion and understanding for the brand and/ or medium and should include details of personnel, training and structure. Provide as much information as possible in support of your entry including brand growth and key reasons why both the brand, and the people behind it, deserves to win. Where possible, secure endorsements from clients and agencies in support of your entry and detail what steps you are taking to stay ahead of the competition.
    
    
24. Freshest Media Agency Entries in this category should demonstrate a real passion and understanding of their business and should include details of personnel, training and structure. Provide as much information as possible in support of your entry including business growth, account gains and key reasons why your agency, and the people behind it deserve to win. Where possible, secure endorsements from clients and media owners in support of your entry.
    
    
25. Freshest Digital Operation Entries in this category should demonstrate a real passion and understanding of their business and should include details of personnel, training and structure. Provide as much information as possible in support of your entry including business growth, account gains and key reasons why your agency, and the people behind it deserve to win. Where possible, secure endorsements from clients and media owners in support of your entry and don’t forget to focus on the creative aspects of the business.